‘Africa has a seat at the table and its own voice now. We choose our own friends’ – Salim Kikeke

‘Africa has a seat at the table and its own voice now. We choose our own friends’ – Salim Kikeke, award-winning Tanzanian journalist, deputy CEO of Crown Media.

For decades, the global perception of Africa has been shaped by Hollywood and Western newsrooms filtering the continent down to nothing but poverty and chaos. On the latest Sanchez Effect, veteran journalist Salim Kikeke exposes how mainstream networks manufacture headlines from the inside, sharing his first-hand experience. Together, Rick and Salim dive into why the Western ‘cool guy’ image is failing when stacked against actual economic and political realities, and how Gen Z and social media challenges are bypassing mainstream gatekeepers to show the true, beautiful Africa. Tune in for the latest.